When it comes to site design, sticking with what is simple and straight-forward is usually the best. While you may need to Wow your readership with stunningly flashing, spinning graphics, fight the urge. It has been shown in studies that folk sometimes find all that flash and glitz to be upsetting and distracting. Having six to 8 frames on a page only causes bafflement if not done properly. Keep it simplistic and try hard not to drive your web visitors funny.
The most popular layout is the 3-column model, as it works really well. You may find that many good sites have this layout with classes running down the left and updates, advertising and such like running down the right. While this could appear to be a bit dull, readers adore it because it is straightforward, straight-forward and easy to navigate.
Whitespace is another function of a good layout. Allowing for the reader to have space to rest their eyes is a bonus for most designs. White space is as crucial as the layout itself.
Graphics should be used to enhance the layout as elements that add to what’s written on the page. It should be used as an extension of the text and should lend to further clarity about the topic. Graphics should not overtake what is being conveyed ; it should only help to make the content clear.
There’s a standard for fonts that have worked well since prior to the world wide web started. In print design, newspapers and mags, the combination of Serif types for announcements and San-Serif type for text has always worked well.
This doesn’t carry over to the web where Sans-serif fonts are the top choice because they are less difficult to read on the screen. Up till just recently monitor resolution hasn’t been that high, and if you use serif type fonts for text, it would blur together making reading more troublesome. If you’re planning on offering a print-friendly page, you should use print design fonts ( i.e. Serif for reports and Sans-serif for text ).
The second thing to bear in mind about using fonts is to restrict the number of fonts you put on one page. Keep it simplistic – two, perhaps three fonts at most. Good site design is simple to read. You may use some ornamental type font, but it’ll detract from the message you are endeavoring to convey. Standard font families are best, and even with the new highres monitors, you need to stick with Sans-serif fonts where possible.
In site design, the hottest fonts include Geneva, Arial, Verdana and Helvetica. They are easily read, Sans-serif and excellent for all website designs.